Cheetos Landing Page

Client:

Cheetos is a crunchy, orange corn puff snack made by Frito-Lay. They aimed to reach more college-aged students in a trendy and hip way. Recognizing that most college students have tight budgets, they offered a huge product giveaway in exchange for their names, phone numbers, and email addresses.

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Challenge:

College students are busy and bombarded with social media messages and videos on a daily basis. They have a wide range of options for snack foods that are delicious, long-lasting, and affordable. Cheetos aims to create a bold, fun, and cheeky promotional tone for its landing page, with a sense of urgency. The challenge is to encourage students between the ages of 18 and 22 to enter for a chance to win a four-year supply of their favorite snack while also encouraging them to share the page with their friends.

Results:

Running with the playful, humorous tone of the Cheetos brand, I used banter, puns, and lighthearted language to appeal to busy college students. Working with the designer, we infused Cheetos’ famous orange color into the overall aesthetic. We incorporated Chester Cheetah, known for his witty remarks, wearing a mortarboard into the finished design. The copy reflects the problems college students face and highlights how winning Cheetos can make their lives easier. Orange share buttons are a secondary call to action to tell their friends.

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