DogMinder Product Description – Amazon

Client:

The DogMinder is a book featuring a combination of a canine health and wellness journal and helpful tips for pet parents to keep as a readily available resource. It is available for purchase on Amazon in paperback format.

Challenge:

The author needed a product listing on Amazon with the basics such as a description and other necessary information. However, the challenge was to stand out from the millions of other journals and canine resources on Amazon’s platform and to persuade pet parents to choose this resource over all the others.

Results:

Using a combination of keyword optimization and understanding what potential buyers are searching for when looking for a dog journal proved effective. I used bullet points to highlight the relevant sections and included a preview of the book’s first few pages. Since its release in October 2020, the DogMinder journal has continued to sell well.