Smart Dog Collar Product Description

Client:

Vetstreet, a division of Covetrus, is a website providing information and articles on pet health and wellness.  Its content is geared toward today’s modern pet parent.

Challenge:

I was tasked with writing a curated, concise section for a new product from Wagz called the Freedom Collar. The copy would be included in an article featuring the Best Dog GPS Trackers. The challenge was in helping the pet parent understand why the Wagz Freedom Collar would benefit both them and their dog. This condensed product description must also touch on highlights and things to consider before the reader purchases.

After researching the pros and cons of canine GPS trackers and reading reviews across multiple platforms, I delved into the deep benefits pet parents can expect. Because the Wagz Freedom Collar offers unique features other GPS collars don’t, I emphasized those points in the body text and highlights section. The language is light, informative, and not overly technical.

Results:

The client was happy, and the post performed well.