Well-Trained Words That Work For Pet, Veterinary, and Lifestyle Brands

Speak authentically to your audience.

Fetch benefit-based messaging to increase conversions.

Unleash persuasive techniques to boost sales.

LEAD THE PACK

I’m Carol Bryant.

First impressions matter.

As a seasoned pet writer and industry expert, I ask the right questions to craft actionable solutions for businesses and pet parents.

As your copywriter and content marketer, I combine those skills with persuasive abilities to:

* Solve your target audience’s challenges

* Turn visitors into loyalists and…

* Drive them toward profitable action.

Let Me Help You

WHY SHOULD WE WORK TOGETHER?

My profound understanding of the pet industry has enabled me to tap into a multi-billion dollar industry and has proven to be a lucrative source of success for my clients.

I stay up-to-date with pet industry trends, research, and consumer demands for high-quality pet products and services.

It takes a special combination of skills, knowledge, and experience to write copy for veterinary practices, global suppliers, and those who care about the health and well-being of pets.

Put my background in the animal health and wellness industry to work for you.

Community can make or break a lifestyle brand. Without a people-first/pets-first strategy, your brand will not succeed. Let’s tap into your audience’s pain points and solve them like Inspector McGruff taking a bite out of crime.

Using bespoke copywriting and content strategy, I’ll train your audience to click, repeat, and spread the word.

With 15 years of experience optimizing content for search engines, I’ll use SEO best practices to serve your copy and content to your audience(s) at the right time and in the right place.

Get To Know Me Better

How I Can Help You

Your business deserves a thought leader who dedicates her life to understanding and specializing in:

Pet Industry

Your pet product or service faces increasing competition in the global pet industry (worth $222.93 billion+).

Do you struggle to:
* Retain customers and brand loyalty? 
* Differentiate yourself from competitors?
* Balance quality with affordability? 

I will:
* Dig deep to identify your customers’ pain points.
* Create a personalized content marketing strategy.
* Differentiate your brand to establish a competitive edge.

Veterinary/Animal Health

The veterinary and animal health industry faces unprecedented times and competitive pressure.

Do you want to:
* Keep the fluff in the exam room and out of your messaging?
* Stand out in a crowded marketplace while maintaining ethical standards?
* Adapt to changing consumer preferences and expectations for pet care?

I will:
* Tailor original messaging to resonate with your target audience. 
* Focus on storytelling, not story-selling to provide value to your client base.
* Stay on trend with new insights and animal health research.

Lifestyle Brands

More than products and services, you sell a particular lifestyle and set of values your brand represents.

Do you find yourself asking:
* Am I consistently addressing the needs and desires of my customer base?
* Do I focus on building emotional connections with my audience?
* How does my brand differentiate itself from others in the same space?

I will:
* Create engaging copy to align with the interests and pain points of your target audience.
* Use language that highlights shared values, community, and belonging.
* Help identify gaps in the market your brand can fill.

View All My Services

Client Testimonials

I’ve worked with hundreds of clients over the past decade and a half. Here’s what some of them have to say about me:

Carol is a punctual and creative team copywriter who takes the time to understand our brands thoroughly. She excels at working on diverse projects, such as newsletter content, product descriptions, corporate slideshows, and voice and tone guides. Additionally, Carol is deadline-oriented and consistently exceeds expectations to fulfill our requirements.
Marcela Vega
Senior Brand Manager, Synergy Labs
This one-woman dynamo is knowledgeable in so many relevant areas of expertise related to my needs in the pet community. She has an eye for details that others miss, and her work ethic is of the highest quality. I know I’m getting the very best writer, PR pro, and innovative thinker. I recommend her to anyone in the pet industry.
Yvonne DiVita
Co-Founder, BlogPaws
Carol is one of the finest professionals I have worked with over the years. She never misses a deadline or promises something she can’t deliver. She always goes above and beyond. I highly recommend Carol for her skills as a writer and for her unmatched passion for pets and people all of which comes through in her exceptional work.
Wendy Shankin-Cohen
President, Dr. Harvey’s
Carol was such an asset to our company, which quickly grew to be one of the largest dog pages on Facebook with over 5mm followers. I could always depend on Carol for her highly engaging daily content. She had the skillset of being able to provide a high volume of writing but also the quality of work. She was one of our best assets.
David Abbott
Founder/Former CEO, I Love My Dog

Discover the Do’s & Don’ts of Copywriting for Pet, Animal Health, and Lifestyle Brands