Single Email

Client:

A-1 Motor Oil produces high-performance motor oil for high-end, performance cars. They aim to increase product awareness and drive purchases through an email campaign targeting their subscribers.

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Challenge:

The target recipients are men aged 35 to 50 who own expensive, high-performance cars. The challenge is to create an email that establishes an emotional connection with the reader while emphasizing the product’s benefits in a succinct and effective way. A clear and inviting call-to-action is mandatory, directing the reader to the company’s website where they can purchase the motor oil.

Results:

My research indicates that the target demographic doesn’t mind spending more on the best car products, as taking care of his car is a hobby to which he devotes a lot of time. I compared his car to a queen and invited him to treat it with the very best: the ‘crown jewel of motor oils.’ I included engine ‘language’ with clear benefits of using A-1 Motor Oil. He is also invited to purchase the product with a clear and enticing call to action.

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