Bayer Banner Ad


Bayer, one of the world’s largest pharmaceutical companies, aims to target professionals aged 35 to 50 with household incomes of $75K+ through a banner ad for their new product, Bayer On-The-Go bottles. These bottles are smaller and have easy-to-open lids, making them ideal for busy multitaskers. SPEC AD


There are several challenges in creating this banner ad, which includes three frames that loop three times before stopping on the final frame. Bayer aims to target the right audience at the right time to increase awareness of their new product and generate revenue. The concept of a busy professional on-the-go evokes several connotations, each highlighting a hectic lifestyle, numerous tasks, and the balance between career and family. The text, imagery, and color scheme must align with Bayer’s knowledgeable and understanding tone.


Busy professionals reach for Bayer when dealing with headaches or other body aches. For this three-frame banner ad, I have focused on the headache, pain, and stress aspects of daily life. Each frame features a different professional facing a unique stressful circumstance. Bayer is there for each of them, including a businesswoman taking the subway, a man working late, and even Santa Claus, the ultimate professional under stress and on-the-go. The concept is unique, on-point, and includes a vibrant call-to-action (CTA) on each frame. Press play on the video to the left.