DogUnity Brand Brochure and Feeding Guide

dog food brochure copywriting Carol Bryant

Client:


DogUnity, a fresh dog food brand from the creators of CookUnity.

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Challenge:

Create a branded brochure that communicates Dog Unity’s chef-crafted approach while providing pet parents with clear, practical feeding information. The copy needs to balance engaging brand storytelling with helpful guidance for introducing dogs to their new meals.

Included in every DogUnity food box, the brochure serves as a direct customer touchpoint, combining engaging brand storytelling with practical guidance to create a cohesive experience beyond the website.

Solution:

Developed consumer-friendly brochure copy, including a chef’s message that reinforces Dog Unity’s brand personality and feeding instructions based on the client’s recommendations.

Combined engaging storytelling with straightforward, actionable guidance to create a cohesive customer experience that extends beyond the website. The client was pleased and used the brochure in every box of Dog Unity.