EpiPaws Printed Promotional Postcard

Client:

EpiPaws, creators of a revolutionary at-home test pet parents can use to determine their pet’s age within one year of actual age.

Challenge:

Creating a print postcard to promote the EpiPaws home age test kit for dogs and cats means less space to work with. The 4×6 inch card must have messaging that is on-brand, clear, and concise.

The client requested humor, if possible, with a strong call to action. She intended to use cartoon-style pets. The challenge is to maintain brand voice, think outside the box, and pique the curiosity of pet parents to give the EpiPaws test a try.

Results:

In the client’s words, “Carol has a brilliant creative mind! Carol assisted me with new marketing materials for my pet tech startup. I requested some content that was light and funny and she delivered multiple ideas — all fantastic. If you’re looking for something creative and outside the box, Carol is your gal, and I highly recommend you work with her on your copy.”