ABC Toys Banner Ad

Client:

ABC Toys is a website that sells educational toys for babies and children. Parents visiting the site can view the full selection of ABC Toys merchandise. They want a three-panel banner ad encouraging parents to click through and shop. ABC Toys is not a real company. SPEC AD.

Challenge:

This banner ad will display three frames, looping three times before stopping on the final frame. The challenge is to attract parents to click through and increase the visitor rate to the website. The toys are intended to enhance a child’s intellectual abilities while remaining enjoyable and engaging, so the copy and imagery must highlight both aspects.

Results:

Realizing that busy parents will be seeing this banner ad, I focused on highlighting the fun and developmental aspects of children playing happily with ABC Toys. By using strong verbs without being overly wordy, I was able to emphasize the deeper benefits for children engaged with ABC Toys. Additionally, I used varied pronouns to ensure that all children feel included. Press play on the video to the left.

SPEC AD