WoofDah Blog Website Rewrite


WoofDah! dog daycare and boarding facility


I was tasked with revamping the company’s website, starting with the four main pages: Homepage, Daycare page, Boarding page, and New Client Welcome and Intake. The owner did not feel her voice, tone, and culture were not represented prior to hiring me.

The owner professed that the previous agency that worked on her site did not focus on her tone or voice. She was disappointed and felt her fabulous offerings were not in the spotlight.


In the client’s words, “Carol has major attention to detail. Although she is a creative person, she made it [the website] ours, not hers. Creative and quick turnaround, super responsive. I highly recommend working with Carol for any copywriting needs. She is very thorough and will produce what you need, not what she wants, which is an issue I’ve had a lot of trouble with in the past when working with creatives.”