Want to stay compliant in the pet industry and not tick off state, local, and federal agencies? There are specific words to avoid to help ensure that your marketing materials do not make misleading or…
Have you been following the Google crazy algorithm news? More and more pet and animal health businesses are embracing email marketing to combat traffic loss. Fortunately, when done right, email marketing is one of the…
Copywriting isn’t easy, but it’s a lot of fun and an important part of who I am and what I do. Sharing copywriting success stories showcases the value of what I do and what I…
Pet industry trends are similar to all niche trends. A general development or a change in a situation, such as how people behave, signifies a trend. It’s interesting how a trend evolves into something more…
There are many good reasons for copywriters to niche down. Niching down means delivering targeted value to clients and staying ahead of industry news, trends, and developments. To niche down is to write for a…
As a copywriter heavily ensconced in the pet industry, I look forward to brand copy at Global Pet Expo every year. Each year, thousands of pet professionals converge to the show floor at the Orange…
