Copywriting Success Stories from Real Life
Copywriting isn’t easy, but it’s a lot of fun and an important part of who I am and what I do. Sharing copywriting success stories showcases the value of what I do and what I know.
Sharing outcomes is one of my favorite parts of being a small business owner. Maybe you’re reading this, and you’re a business owner in some capacity. When’s the last time you shared (in an authentic way):
- A testimonial from a customer or client
- Results from something awesome you did or sold
- How a client found you
- How you went above and beyond meeting their needs
It’s important to do this with a purpose because buying something or hiring someone is a risk.
Success stories with proof of concept in the form of social shares, a blog post, a LinkedIn status update, or a portfolio piece are golden.
Your words are your calling card these days. It’s 2024 and now you and I are competing with AI. I love the feeling of bliss that races along my spine when I write original content, like this post, and original copy for my clients.
Here then are some of my favorite copywriter success stories along with access to my copywriting portfolio so you can read more.
Copywriting Success Stories #1
Client: Vetstreet, a division of Covetrus, is a website providing information and articles on pet health and wellness. Its content is geared toward today’s modern pet parent.
Challenge: I was tasked with writing a curated, concise section for a new Wagz product called the Freedom Collar. The copy would be included in an article featuring the Best Dog GPS Trackers. The challenge was helping pet parents understand why the Wagz Freedom Collar would benefit both them and their dogs. This condensed product description must also touch on highlights and things to consider before the reader purchases.
Because the Wagz Freedom Collar offers unique features other GPS collars don’t, I emphasized those points in the body text and highlights section. The language is light, informative, and not overly technical.
Results: The client was happy, and the post performed well.