Unleashing the Hidden Benefits of Email Marketing for Pet Businesses

Have you been following the Google crazy algorithm news? More and more pet and animal health businesses are embracing email marketing to combat traffic loss. Fortunately, when done right, email marketing is one of the most stealthy, effective tools to connect with your audience.

The New Yorker went so far as to question if Google SEO is gaslighting the Internet. It helps to understand what Google is doing and why email marketing is more important than ever. Stay with me because I’ll explain the hidden benefits of email marketing and how to get started.

Google Put Search In a Blender on High-Speed

If you’ve used Google these past few months, you might have noticed skewed results, incorrect results, and amazing content disappearing.

Imagine you enter a giant library filled with billions of books. You want to learn “what to do about cancer in Cockers” or “tell me the best bowl for long-eared dogs.”

When you search for something on Google, it is used to perform like the best librarian ever, delivering accurate and credible answers to your questions.

This is how Google functioned until October of 2023.

Not anymore.

High-quality, well-researched, authoritative content Google used to reward is now delegated to the garbage can after going through the paper shredder first.

Nowadays, the librarian returns with a piece of paper with a comment on it that someone without authority wrote 15 years ago, like on Quora or Reddit.

And the answer may be wrong.

Or the librarian shows you what a brand with an inferior bowl paid to be at the top of Google’s rankings (even if the bowl sucks).

That’s what is happening on Google in a nutshell.

And eeeeveryone uses Google.

How Google Is Inadvertently Improving Email Marketing

Imagine 100,000 people coming to your business a month, then the road closes, and now you only get 5,000 people monthly.

Google closed the road to incredible content in favor of crap.

As the New Yorker wrote, “Google, they own the roads. They closed our road; they closed loads of roads. No one can get to where we are.”

In my article, “10 Expert Ways to Get Blog Traffic Without Google,” I explore different avenues pet business (and more) can take to diversify traffic sources – one tactic is strategic email marketing.

Speak Your Target Client’s Language

A lot of business owners ge