Navigating Key Pet Industry Trends: Impacts on Effective Copywriting

Pet industry trends are similar to all niche trends. A general development or a change in a situation, such as how people behave, signifies a trend. It’s interesting how a trend evolves into something more permanent, such as the pet CBD market, increased use of sustainable products, and pet humanization.

Trends shape the pet and animal health industries and redefine the strategies and approaches used in copywriting. By understanding and adapting to these trends through effective, targeted copy across all platforms and mediums, brands can expect conversions and return on investment.

Here are some of the trends working their way to permanency in the pet and animal space and how brands should use compelling copy to resonate with target audiences.

Ethical and Sustainable Practices in the Pet Industry

Sustainability involves managing resources and waste so that pets’ needs are met without compromising future generations.

Brands involved in sustainability are miles ahead of the competition. An overwhelming 78 percent (1) of American consumers say a sustainable lifestyle is important to them. Another 70 percent of pet parents worldwide are concerned about climate change and strive to change their everyday choices (2).

The Pet Sustainability Coalition (PSC) assists brands with sustainable packaging and proteins. At the 2024 Global Pet Expo in Orlando, Florida, PSC hosted the first-ever Sustainability Section featuring brands like Brutus Broth, Austin and Kat, and Tuesday’s Natural Dog Company.

How to position your copy: Tell your story. Savvy pet parents want to know about your brand’s journey toward ethical and sustainable practices. Highlight eco-friendly manufacturing processes, renewable resources, and efforts to reduce carbon footprint so pet parents can understand, relate, feel connected, and empowered.

Pet Tech and Smart Products

From self-cleaning litter boxes to GPS tracking collars and timed feeding systems, the rise in pet tech and smart products shows no signs of slowing down.

Consider brands like Invoxia, who launched a smart dog collar to monitor your dog’s health i